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Marketing & Community Empowerment Director

Bakersfield, CA

Local Media


Position Overview: The Marketing & Communications Empowerment Director will lead station efforts to build and maintain current key relationships with community leaders, nonprofit organizations, political leaders, and the business community in order to cultivate increased awareness of the station and the population that we serve. This individual will collaborate internally with station managers, and corporate leadership to understand business objectives in order to effectively guide the development and execution of key community empowerment campaigns. In addition the individual is responsible for the B2B (business to
business) and B2C (business to consumer) marketing for the stations to consumers and clients while leveraging our reach and brand extension via our distribution platforms including social media.   

 Duties and Responsibilities: Draft and/or review local press releases, scripts for speeches, local media requests. Establishing a speakers’ bureau from the station’s employees (news anchors/reporters) and schedule their appearances at public or organization’s events.Evaluate current station campaigns/develop new campaigns as needed. Produce public service announcements and vignettes that are part of the station campaign efforts.Write/distribute press releases for the station.  Maintain mailing list for press
releases, program schedules, special updates and any other materials that may be of community interest. Represent the station to community groups, local schools, non-profit agencies, etc., on behalf of KUVS Community service outreach efforts. Attend meetings, events, galas in order to interface with community leaders, and represent the station.Responsible for the station’s weekly community calendar and responsible for the maintenance of the FCC Public File and FCC quarterly reports. Coordinate community leaders for the campaign advisory board and maintaining communication with members regarding meetings and campaign events and other correspondence deemed necessary for distribution.Identify events that provide branding opportunity for the station and interaction with key demographics for local market. (Events, parades, festivals, health fairs, community forums/town halls, phone banks, etc.) Answer viewer calls regarding: the stations public affairs department, public affairs programs and involvement in the community. Assist in the decision making process of activities and events concerning the station campaign. Ascertaining community leaders input on a regular basis to track community issues and needs for purpose of FCC license requirements.Maintain the stations marketing digital platforms.Other duties as deemed necessary.


 Education Requirements: Bachelor’s Degree Desired.

Experience Requirements:
Minimum of 2-years of experience in public relations, communications, marketing and/or public affairs.Successful project management skills with history of driving projects to completion in a high-pressure and deadline driven environment.Excellent written and spoken English/Spanish language communication skills. Ability to write, and develop compelling press releases.Creative and strong communication and inter-personal skills and a positive attitude.Ability to work independently and in a team
environment while managing multiple assignments.Understands region and Hispanic market dynamics, issues and trends.Must have the ability to work weekends and evenings as needed to attend company sponsored events, and/or business networking socials.Valid driver’s license with good driving record
is required.

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About Univision Communications Inc.

Univision Communications Inc. (UCI) is a top-tier multimedia company with 17 broadcast, cable and digital networks; 59 TV stations; 67 radio stations; online and mobile apps, products and content creation facilities. UCI focuses on delivering a branded experience everywhere its audience is, reaching 89 million unduplicated consumers monthly across its portfolio. As a mission-driven Company, UCI is committed to informing, entertaining and empowering Hispanic America.

Univision Communications Inc. (UCI) en una empresa multimedia del más alto nivel, con 17 cadenas de televisión de señal abierta, por cable y digital; 59 estaciones de TV; 67 emisoras de radio; aplicaciones en línea y para dispositivos móviles, productos y sedes para creación de contenido. UCI se centra en ofrecer una experiencia con la marca dondequiera que esté su audiencia, alcanzando a más de 89M de consumidores mensuales en todas las plataformas. Como Compañía impulsada por una misión, UCI se centra en informar, entretener y empoderar a la comunidad hispana en los Estados Unidos.

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Univision is an Equal Opportunity Employer